Most of the population like watching short videos, especially something which is not verbose and length driven. You'll cater to Gen-Z, a rapidly growing audience, while reaching more people through captions and holding their attention with better YouTube intros.īut if you need more ways to stand out, here's how to get more views with trending topics.As much as Instagram Reels, YouTube trends introduced Shorts to market content, products and services. These trends will help you stand out on YouTube because they're hot right now. Read More: How to Get More YouTube Shorts Views Follow YouTube Trends to Get More Views Emotion, entertainment, or interesting facts.You'll notice the best Shorts have three things: Simply put, it's time to make more of them.ĭon't know where to start? Spend some time watching Shorts on YouTube so you can see how other creators do it. There's plenty of data showing how addictive Shorts are, but the fact that 1.5 billion people watch them monthly is astounding. YouTube Shorts were a big deal in 2022, so they're bound to take over in 2023. A fandom to follow: 61% are a fan of someone or something, especially online.Nostalgia: 82% look for nostalgic content on YouTube.Soothing content: 83% use YouTube to relax.Relevant content: 65% want content that's relevant to their personal lives instead of what's trending in pop culture.According to YouTube's Culture and Trends Report, these viewers are looking for four things: So in 2023, take a look at your content and see if it aligns with the values of Gen-Z. have a YouTube account? That's basically all of them! Consider Gen-Z When Making Videosĭid you know that 96% of Gen-Z users in the U.S. Read More: The Art of YouTube Storytelling – A Secret Path to More Watch Time 3. You'll have a much better video that captivates viewers from start to finish. Once you've mastered the YouTube intro, look at the rest of your video and cut out scenes that don't intrigue or entertain. Instead of saying, "Welcome back to my channel" or "This video will cover X, Y, and Z," just start talking about X, Y, and Z! You can get ahead of this trend by "hooking" viewers in the first eight seconds of every video. People want fast entertainment on YouTube, and that's not going to change in 2023. Less Talk, More Action: A Trend that Keeps Rising You can also change the font, size, and color of your text.Ģ. CapCut : This tool creates automatic captions that are easy to edit.YouTube's captioning system: It's fast, free, and creates automatic captions.So if you want more views in 2023, add captions to your videos. They make your content more accessible so that people with hearing loss - or even those in distracting environments - can understand what you're saying.Īdding captions is a major task, but you can do it quickly with two tools: You'll notice that for the past five years, the term "video captions" has been searched more and more each year. Want to see how popular it's gotten? Go to Google Trends and type "video captions" in the search bar, then press Enter. Do you watch YouTube videos on mute because you're too busy reading the captions? If so, you're not alone.
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